ZAMBI NEWS & EVENTS

PRESS RELEASES

Actors Jaden and Willow Smith Join Hasbro, Inc.’s PROJECT ZAMBI as Youth Ambassadors

Young Stars Lend a Hand for the PROJECT ZAMBI Celebrity Charity Auction

PAWTUCKET, RI, (OCTOBER 7, 2009 ) – Actors and brother and sister duo Jaden and Willow Smith are joining Hasbro, Inc.’s (NYSE:HAS) PROJECT ZAMBI as the program’s Youth Ambassadors to help raise awareness for the estimated 15 million children who have lost parents and relatives to the AIDS epidemic in Africa and around the world.

“Willow and I joined PROJECT ZAMBI to represent all the kids out there who want to make the world a better place,” said Jaden Smith, age 11. “We want to encourage kids everywhere to lend a hand and join us in spreading the word about how much children who have been orphaned by AIDS in Africa need our help.”

Jaden and Willow have also lent their famous signatures for the PROJECT ZAMBI Celebrity Charity Auction, which began Monday at www.ebay.com/projectzambi. Jaden, Willow and other celebrities from the worlds of film, television, music and sports have come together to support PROJECT ZAMBI in a 10-day online auction featuring custom-designed, one-of-a-kind, collectible elephant models – each signed by one of the participating celebrities. All money raised from the sale of each elephant will be donated to the organization of the celebrity’s choice that supports children orphaned by AIDS in Africa, including Jaden and Willow’s autographed elephant, which will benefit the Chikumbuso Women and Orphan’s Project in Zambia.

“PROJECT ZAMBI is about kids and for kids, and it’s so important that we all learn to take care of each other,” said Willow, age 8. “Even from the other side of the world, kids in Africa will know they have friends who care about them.”

“Hasbro has long understood the important role our company and our employees play in helping to address critical children’s issues in the United States and around the world,” said Brian Goldner, Hasbro’s President and CEO. “PROJECT ZAMBI will raise awareness and funding for this important initiative, providing hope for children in need in Africa while reinforcing Hasbro’s ongoing commitment to children and families everywhere.”

This latest initiative is a part of the work Hasbro conducts in the U.S. and around the world to help children in need through the Hasbro Children’s Fund and product donations. In 2008, Hasbro impacted approximately four million children through its charitable programs and product donations.

 

Entertainment's Biggest Names Support HASBRO, INC's PROJECT ZAMBI Through Global Charity Auction

George Clooney, Leonardo DiCaprio, Alicia Keys and Taylor Swift Among Those Involved in Hasbro-led Initiative to Provide Support for Children Orphaned by AIDS in Africa

PAWTUCKET, RI, (SEPTEMBER 8, 2009) – Celebrities from the worlds of film, television, music and sports have come together to lend a hand for Hasbro, Inc.’s (NYSE:HAS) PROJECT ZAMBI Celebrity Charity Auction. PROJECT ZAMBI was started by a group of Hasbro employees to help raise awareness and funds for the estimated 15 million children who have lost parents and relatives to the AIDS epidemic in Africa and around the world. The online auction will feature custom-designed, one-of-a-kind, collectible elephant models – each signed by one of the participating celebrities. All money raised from the sale of each elephant will be donated to the organization of the celebrity’s choice that supports children orphaned by AIDS in Africa.

The 10-day PROJECT ZAMBI Celebrity Charity Auction will be held online via eBay beginning October 5th with bidding closing on October 15th. Visitors will be able to log on to www.ebay.com/projectzambi to bid on custom-designed, collectible elephant models signed by world-renowned entertainers and celebrities including:

Jessica Biel ♦ George Clooney ♦ Glenn Close ♦ Ellen DeGeneres & Portia de Rossi ♦ Leonardo DiCaprio ♦ Joely Fisher & Brad Garrett ♦ Jennie Garth & Peter Facinelli ♦ Hugh Jackman ♦ Scarlett Johansson ♦ Jonas Brothers ♦ Alicia Keys ♦ Heidi Klum ♦ Kathy Najimy ♦ Rhea Perlman & Danny DeVito ♦ Graham Rahal ♦ Susan Sarandon ♦ Brooke Shields ♦ Jessica Simpson ♦ Willow Smith & Jaden Smith ♦ Taylor Swift ♦ James Taylor ♦ Justin Timberlake ♦ Barbara Walters ♦ Denzel Washington ♦ Naomi Watts

Each autographed elephant will be accompanied by a signed letter of authenticity, information about its affiliated charity and additional ways to get involved with PROJECT ZAMBI.

“It is encouraging to see that companies such as Hasbro are developing initiatives to support global health issues,” remarked Alicia Keys. “Through my involvement in this project, I’m proud to support Keep a Child Alive, an organization dedicated to providing care and support to children and families whose lives have been affected by HIV/AIDS in Africa and India by directly engaging the global public in the fight against AIDS.”

One hundred percent of the sale of each auctioned elephant will be donated to the organization of the celebrity’s choice that supports children orphaned by AIDS in Africa including African Children’s Choir (www.africanchildrenschoir.com) ♦ The Association of Hole in the Wall Camps (www.holeinthewallcamps.org) ♦ Chikumbuso Women and Orphans Project (www.chikumbuso.com) ♦ Children of Uganda (www.childrenofuganda.org) ♦ CIDRZ Foundation - Mary's Community Fund (www.maryfisher.com) ♦ Family Health International (www.fhi.org) ♦ Global Action for Children (www.globalactionforchildren.org) ♦ The Global Fund inspired by (RED) (www.theglobalfund.org) ♦ HERO a UNA-USA Campaign (www.unausa.org/hero) ♦ Keep a Child Alive (www.keepachildalive.org) ♦ Save Africa's Children (www.saveafricaschildren.org) ♦ Save the Children (www.savethechildren.org) and ♦ SOS Children’s Villages (www.sos-childrensvillages.org).

“The wonderful support that we’ve received from the celebrities participating in the PROJECT ZAMBI auction is a moving example of the deep concern surrounding the issue of caring for children orphaned by AIDS,” said Brian Goldner, President and Chief Executive Officer of Hasbro, Inc. “We are very hopeful and optimistic that this auction will be successful in raising awareness and generating funds that will support some of the many dedicated organizations working to make a better future for these children.”

 

For more news and information about Project Zambi, please visit projectzambi.com

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